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Almost ten years ago, I joined a Berlin startup wide-eyed and eager to "make an impact." Last year, I watched a former colleague, a brilliant product marketing manager, quit her job for a second time after another burnout. Between these moments lies a decade of shaping products for

Tier Characteristics Pros & Cons Example Microwave Meal Cheap, mass-produced, dark pattern 🟢 Instant gratification 🔴 Toxic additives Cookie-cutter "get rich quick" apps Fast Food Addictive UX (endless scroll) 🟢 Viral growth 🔴 Mental junk Social media clones Home-Cooked Personal, "good enough" solutions 🟢 Perfect fit 🔴 Does not scale Robin Sloan’

Imagine this: It’s 2008, and Barack Obama is running for president. For many Americans, voting for a Black candidate wasn’t just a political decision—it was an emotional and cultural leap. David Axelrod, Obama’s chief strategist, understood this better than anyone. He knew that many voters needed

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